STELLA MCCARTNEY

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Extract out of the book “50 Fashion Designers you should know” by Simone Werle

There has always been criticism about the english fashion designers career path making her famous name responsable for her success in the fashion scene. Excepting the fact the above probably simplified her entrance into the global fashion market, she unmistakably convinced with talent and style.

As a part of the Gucci Group she designs for her own brand Stella McCartney today, being characteristic for feminine and romantic garments. Conspicuous are the frequent use of lace, pastel tones and puffed sleeves and the renunciation of leather and fur.

Born as Stella Nina McCartney on 13th September 1971 in London as the daughter of singer Paul McCartney, she visited the Central St. Martins College of Art and Design and graduated with her last collection presented on the catwalk by Kate Moss and Naomi Campbell in 1995.

In 1997 the employment at Chloé caused major furore as nobody believed in the talent of the 25-year-old fashion designer and Chloé was reproached to use the name McCartney for publicity purposes only.  Nevertheless, the breakout designer pushed the sales intensively and was able to establish her style.

After working successfully for approximately four years with the fashion house Chloé, she finally left her position in 2001 to launch her own label Stella McCartney.

A collaboration with H&M in 2005 was meant to call attention for her own brand Stella McCartney and the creation of more affordable pieces for her fans.

Her clothes are sold in over fifty countries today and she was honoured with the Vogue Fashion and Music 2000 Designer of the Year Award or in 2005 with the Organic Style Woman of the Year Award. Additionally, she designed for celebrities like Madonna, Annie Lennox, Gwyneth Paltrow and Jude Law.

Above all, the avoiding of leather and fur distinguishes McCartney from other designers and leaves a special and green note to her items.

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